Hometown Unicorn

Aside from the buzz and enthusiasm of social software deployments, there's sometimes a back-story.  I've been wondering about how well organsations deploying social software plan catch to on-boarded users before they fall back to old habits. Here's the scenario that I am thinking of. When we deploy business change technologies, we tend to measure on-boarding as a one-off activity (we measure stuff like that partly because it's easy to measure, which is a bit of an anti-pattern in itself).  So, once a user has been trained, posted, edited a profile, added people to a network, we cross them off a list.  However, this fails to recognise what, from my experience, is the strong influence of learned-behaviour of the non-social user, and how these users' inertia can reset interactions to levels of lower social value. The reasons we fall back to old ways and habits are many: The derived social value of an interaction obeys the "Convoy" principle The answer