Last weekend I attended a Total Immersion swimming course at a school in Hampton. I had a brilliant experience (the only way to describe it) and it has transformed my way of thinking about the sport, to the extent that l now want to completely re-engineer my stroke. This morning I started out on this journey, by spending an hour just doing basic drills - glides with focus on head and arm position, and a few attempts at the two initial drills, swimming on my back and "Sweet Spot", as it is called. Relearning all this stuff isnt going to be easy, but l AM going to be patient. The prize (being able to swim effortlessly in a fish-like way) is definitely worth it!
Aside from the buzz and enthusiasm of social software deployments, there's sometimes a back-story. I've been wondering about how well organsations deploying social software plan catch to on-boarded users before they fall back to old habits. Here's the scenario that I am thinking of. When we deploy business change technologies, we tend to measure on-boarding as a one-off activity (we measure stuff like that partly because it's easy to measure, which is a bit of an anti-pattern in itself). So, once a user has been trained, posted, edited a profile, added people to a network, we cross them off a list. However, this fails to recognise what, from my experience, is the strong influence of learned-behaviour of the non-social user, and how these users' inertia can reset interactions to levels of lower social value. The reasons we fall back to old ways and habits are many: The derived social value of an interaction obeys the "Convoy" principle The answer
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